{"id":22106,"date":"2025-05-15T16:18:20","date_gmt":"2025-05-15T14:18:20","guid":{"rendered":"https:\/\/nandi.info\/?p=22106"},"modified":"2025-05-15T16:18:23","modified_gmt":"2025-05-15T14:18:23","slug":"presse-numerique-visibilite-maximale-rentabilite-minimale","status":"publish","type":"post","link":"https:\/\/nandi.info\/?p=22106","title":{"rendered":"Presse num\u00e9rique : Visibilit\u00e9 maximale, rentabilit\u00e9 minimale"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>APPEL Mali interroge la viabilit\u00e9 \u00e9conomique de l\u2019information ?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--1024x576.jpg\" alt=\"\" class=\"wp-image-22107\" srcset=\"https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--1024x576.jpg 1024w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--300x169.jpg 300w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--768x432.jpg 768w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--585x329.jpg 585w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Depuis les ann\u00e9es 1990, Internet a boulevers\u00e9 le monde des m\u00e9dias. Les formats traditionnels comme la presse \u00e9crite, la radio ou la t\u00e9l\u00e9vision ont d\u00fb s\u2019adapter \u00e0 l\u2019essor des plateformes num\u00e9riques. Cette transformation a rendu l\u2019information plus accessible, mais elle a aussi soulev\u00e9 de nombreux d\u00e9fis : v\u00e9rification des faits, r\u00e9gulation des contenus\u2026 et surtout, rentabilit\u00e9. C\u2019est cette optique que l\u2019Association des Professionnels de la Presse en Ligne (APPEL) du Mali a organis\u00e9 une conf\u00e9rence-d\u00e9bat le 7 mai 2025 \u00e0 la Maison de la presse, dans le cadre de la Semaine nationale de la libert\u00e9 de la presse qui a r\u00e9unis des journalistes, entrepreneurs du web et acteurs du num\u00e9rique, r\u00e9unis pour discuter la question de &nbsp;la mon\u00e9tisation des m\u00e9dias en ligne au Mali. Cette conf\u00e9rence a \u00e9t\u00e9 anim\u00e9e par Modibo Fofana, pr\u00e9sident de l\u2019APPEL, avec la participation de Salif Diarra membre de l\u2019APPEL et d\u2019autres membres de l\u2019association, cette rencontre a permis de dresser un \u00e9tat des lieux des difficult\u00e9s \u00e9conomiques que traverse aujourd\u2019hui la presse num\u00e9rique malienne.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Modibo-1-1024x576.jpg\" alt=\"\" class=\"wp-image-22110\" style=\"width:501px;height:auto\" srcset=\"https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Modibo-1-1024x576.jpg 1024w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Modibo-1-300x169.jpg 300w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Modibo-1-768x432.jpg 768w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Modibo-1-585x329.jpg 585w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Modibo-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">La gratuit\u00e9 a un co\u00fbt<\/h3>\n\n\n\n<p>Un journal en ligne n\u2019est pas un journal papier, il est gratuit, accessible \u00e0 tous, partout. Mais alors, comment g\u00e9n\u00e9rer des revenus alors qu\u2019on on ne vend rien ? &nbsp;S\u2019interroge <strong>Modibo Fofana<\/strong>, pr\u00e9sident de l\u2019APPEL. Dans un environnement o\u00f9 l&rsquo;information circule librement, la gratuit\u00e9 attire les lecteurs mais fragilise les mod\u00e8les \u00e9conomiques. Pour survivre, les m\u00e9dias doivent d\u00e9sormais penser rentabilit\u00e9, sans compromettre leur mission d\u2019informer.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Salif-1024x576.jpg\" alt=\"\" class=\"wp-image-22111\" style=\"width:529px;height:auto\" srcset=\"https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Salif-1024x576.jpg 1024w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Salif-300x169.jpg 300w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Salif-768x432.jpg 768w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Salif-585x329.jpg 585w, https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/Salif.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">La publicit\u00e9 num\u00e9rique, pilier \u00e9conomique des m\u00e9dias<\/h3>\n\n\n\n<p><strong>Salif Diarra<\/strong>, membre de l\u2019APPEL, a soulign\u00e9 l\u2019importance de la publicit\u00e9 num\u00e9rique, notamment via des plateformes comme <strong>Google AdSense<\/strong> et les pages comme Facebook, les cha\u00eenes YouTube. Chaque clic, chaque vue, c\u2019est de l\u2019argent pour le site s\u2019il y a de visiteurs, plus les revenus peuvent augmenter \u00bb, explique-t-il.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un appel \u00e0 l\u2019action<\/h3>\n\n\n\n<p>Au Mali, les m\u00e9dias en ligne se battent pour exister. Le manque de financement, la faible culture num\u00e9rique et l\u2019absence de r\u00e9gulation claire compliquent leur d\u00e9veloppement. Mais la prise de conscience est bien l\u00e0. Cette rencontre organis\u00e9e par l\u2019APPEL a lanc\u00e9 un signal fort : il est temps d\u2019innover, de professionnaliser les pratiques num\u00e9riques et de chercher de nouveaux mod\u00e8les \u00e9conomiques.<\/p>\n\n\n\n<p><strong>Oumou Kan\u00e9<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APPEL Mali interroge la viabilit\u00e9 \u00e9conomique de l\u2019information ? Depuis les ann\u00e9es 1990, Internet a boulevers\u00e9 le monde des m\u00e9dias. Les formats traditionnels comme la presse \u00e9crite, la radio ou&hellip;<\/p>\n","protected":false},"author":1,"featured_media":22107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[43,26],"tags":[],"class_list":["post-22106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nandi-info","category-presse-journalisme"],"jetpack_publicize_connections":[],"featured_image_urls":{"full":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg",1080,608,false],"thumbnail":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--150x150.jpg",150,150,true],"medium":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--300x169.jpg",300,169,true],"medium_large":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--768x432.jpg",768,432,true],"large":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg",1080,608,false],"2048x2048":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg",1080,608,false],"penci-recipe-1200x1200":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg",1080,608,false],"penci-recipe-1200x900":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg",1080,608,false],"penci-recipe-1200x675":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg",1080,608,false],"penci-single-full":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg",1080,608,false],"penci-slider-full-thumb":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg",1080,608,false],"penci-full-thumb":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg",1080,608,false],"penci-slider-thumb":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg",1080,608,false],"penci-magazine-slider":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--780x516.jpg",780,516,true],"penci-thumb":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--585x390.jpg",585,390,true],"penci-masonry-thumb":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--585x329.jpg",585,329,true],"penci-thumb-square":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--585x585.jpg",585,585,true],"penci-thumb-vertical":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--480x608.jpg",480,608,true],"penci-thumb-small":["https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali--263x175.jpg",263,175,true]},"author_info":{"display_name":"Nandi","author_link":"https:\/\/nandi.info\/?author=1"},"category_info":"<a href=\"https:\/\/nandi.info\/?cat=43\" rel=\"category\">Nandi.info<\/a> <a href=\"https:\/\/nandi.info\/?cat=26\" rel=\"category\">Presse\/Journalisme<\/a>","tag_info":"Presse\/Journalisme","comment_count":"0","jetpack_featured_media_url":"https:\/\/nandi.info\/wp-content\/uploads\/2025\/05\/APPEL-Mali-.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nandi.info\/index.php?rest_route=\/wp\/v2\/posts\/22106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nandi.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nandi.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nandi.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nandi.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22106"}],"version-history":[{"count":1,"href":"https:\/\/nandi.info\/index.php?rest_route=\/wp\/v2\/posts\/22106\/revisions"}],"predecessor-version":[{"id":22112,"href":"https:\/\/nandi.info\/index.php?rest_route=\/wp\/v2\/posts\/22106\/revisions\/22112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nandi.info\/index.php?rest_route=\/wp\/v2\/media\/22107"}],"wp:attachment":[{"href":"https:\/\/nandi.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nandi.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nandi.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}